Leading apparel manufacturer and retailer Arvind Limited, assigned I-AM, to create a multi brand footwear outlet with an international range of footwear offerings. The brands would comprise globally recognized names including Johnston & Murphy, Cole Haan, Flying Machine, Heatwave, Arrow, Bugatti and USPA. 

Some of the challenges while designing, was to maintain a consistent brand presence throughout the store, while carrying various shoe brands. Addressing the transition between brands in a lower range and higher. Creating a design language that allows the shoe to stand out.

STRIDE store’s look & feel is rough around the edges and modern, highlighting the functional aspects of materials, living up the International standards of the brands they house. The distinctive brand experience involved creating an inclusive and inviting zone at the forefront and more exclusive zones towards the rear.

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